The Spin Within

Perception Problem – 74% of U.S. and Canadian Consumers Don’t See Benefit of Exchanging Personal Information, LoyaltyOne Research Shows

52% Say Marketers Use Data to “Better Serve Me”

23% of Consumers Forgo a Purchase Out of Concern about Use of Their Data

Seventy-four percent of American and Canadian consumers said they don’t feel they’re receiving a benefit from sharing personal information with marketers, according to the latest survey research from LoyaltyOne.

Just 52% said they somewhat or strongly agree with the statement that companies … Continue Reading

Greetings from the World Business Forum in New York.  I’m excited to be attending this event for the second year.  The next two days will be filled with presentations from 20 of the top leaders in business, management and marketing including Bill Clinton, Jack Welch, Seth Godin, Malcom Gladwell and many more. Here’s a preview:

I need an EXPERIENCED senior executive to run several accounts. It’s a full-time job and this person will eventually build and manage a team. See the description below and please let me know if you know anyone who would be a good fit.

JZMcBride and Associates, a rapidly growing downtown public relations and marketing agency seeks a senior-level team member to serve in an important client-facing role. Duties will include: direct client management and the development and execution of public relations and marketing strategies. The role may also include new business acquisition and internal corporate marketing based … Continue Reading

Why are the Jews not at work today?  It’s Rosh Hashanah — the Jewish New Year that never happens on the same day from year to year.  Confused?  Give me three minutes and let Uncle Jay explain how it works:

Bryan Pearson and Lisa Biank Fasig putting the final touches on The Loyalty Leap

Picture this: A summer cabin, a lake, a boat and a book. Summer vacation? Well, kind of.

This year we at JZMcBride and Associates chose to forgo our summer reading in favor of summer writing. We spent the final months of the season helping our client, Bryan Pearson, write his first book, The Loyalty Leap: Turning Customer Information into Customer … Continue Reading

This week, Cincinnati area residents who spot a bright red Honda decorated with yellow ducks could get a chance to drive away in it.

For the first time in its 17-year history, the Rubber Duck Regatta will feature a three-day spot-the-car hunt (Aug. 31-Sept. 2) that will net five winners each a dozen ducks for the Sept. 4 main event. Twelve ducks (a $50 contribution to fighting hunger that will provide 200 meals to people in need) means 12 chances to win a Honda Civic Sedan LX and … Continue Reading

Aww, come on. It's kind of funny.

We’ve written at length about the sullied reputations of Tiger Woods, Arnold Schwartzenegger and Charlie Sheen and the path to redemption through proactive public relations.  In a USA Today editorial titled “How Good Could Come From Murdoch’s Low Journalism,” columnist DeWayne Wickham suggests that  Murdoch’s closing his newspaper and apologizing won’t be enough to salvage his reputation.

Rather, Wickham suggests that  Murdoch finance a follow-up to the commission that University of Chicago President Robert Hutchins headed in 1942 … Continue Reading

“I haven’t got the slightest idea how to change people.  But I keep a long list of candidates in case I figure it out.”  ~ David Sedaris.

We do a lot of work in the area of loyalty-marketing programs which use recognition and rewards to change customer behavior.  But according to bestselling author Joseph Grenny, the real key to changing behavior is harnessing the power of influence.  And, when it comes to influence, Grenny says that “we stink.” Consider these examples:

• Companies spend more than $300 billion annually for … Continue Reading
  

I’ve become a big fan of Simon Sinek, author of the book “Start With Why.” In fact, we booked him to be the keynote speaker at the 2011 COLLOQUY Loyalty Summit in September and I can’t wait to see him in person.  (If you’ve never heard of him, watch his TEDTalk HERE.)

Simon has a group on Facebook and today there was a great post that I wanted to share. It was called: YOU ARE ALLOWED and Simon goes on to explain how most organizations … Continue Reading

Hobby Lobby 4th of July Ad

Fourth of July weekend is traditionally a time of parades, fireworks, cookouts and perhaps a little reflection on what the Founding Fathers intended when they decided to fight for our freedoms including speech and religion.

I guess the folks at Mardell Stores (operator of Hobby Lobby and Hemispheres) weren’t thinking about the “freedom” part of the “freedom of religion message” when they chose 4th of July weekend to run this full-page advertisement in newspapers across … Continue Reading