Stop it. Stop it. Stop it.
Tags: age compression, bikinis, boob jobs, little girsl, morons
File this under the “you have got to be smoking crack” category. A British retailer recently pulled from its shelves bikinis, aimed at 7-year-old girls, which had PADDED BRAS.
That’s right. Padded bikini tops for second-graders. You know, the same second-graders who believe in Santa Claus, are not allowed to cross the street by themselves, or dive in the deep-end.
But the retailer, discount chain Primark, did dive in the deep end and it took a print lashing by a major British tabloid before it pulled the suits off its shelves. Apparently, Primark figures that if little girls believe in Santa Claus, they should easily be fooled into accepting social expectations of perceived beauty – you know, the same ones that have been influencing teen-aged girls to get boob jobs.
Primark apparently is not, or was not, the only retailer selling padded bras to girls younger than 10, according to an Associated Press story. But maybe we should not be surprised. At a time when raised heels and coquettish sayings on the backs of sweats are acceptable for elementary-school girls, this is just another turn of the screw. But guess who is getting screwed.
What I’d love to know is how many of the suits actually sold and who bought them. Aren’t mothers usually the ones who pull the trigger on these purchases? Do they really want their little girls to look and act like teenagers before they must? Do they seriously not know how creepy it is to make a little girl look like she has sexy parts? If not, and their husbands aren’t telling them this, then we have a problem.
This is a marketing F for everyone involved.
Stop it. Stop it. Stop it. Part 2 | The Spin Within said:
Aug 18, 11 at 4:11 pm[...] creepy, Jours Apres Lunes, loyalty, Primark, responsible markeitng Sixteen months ago I blogged about a British retailer that was forced to clear its shelves of teeny-weeny bikinis that came with [...]